Have you ever come across a personality test that seems to have enraptured an entire nation? Well, if you haven’t, it’s high time you got introduced to Korea’s latest craze – the Myers-Briggs Type Indicator, or the MBTI test. This personality test has taken the country by storm, especially among the young MZ generation. Why are Koreans, particularly the younger populace, so drawn to this psychological tool? Let’s dive in and find out!

The MBTI Test: A Brief Overview

The Myers-Briggs Type Indicator, commonly known as the MBTI test, is a personality tool designed to assess psychological preferences in how people perceive the world and make decisions. It divides individuals into 16 distinct types, each with unique characteristics and behavioral patterns. For many, this test is an insightful journey into understanding oneself better.



The MZ Generation: Who Are They?

The “MZ generation” refers to those born in the mid-1990s to early 2010s, essentially millennials and Generation Z. This demographic is highly tech-savvy, socially connected, and significantly influenced by trends and pop culture. They are the primary participants in the MBTI mania in Korea.

The Rise of the MBTI Test in Korea

The MBTI test gained popularity in Korea around the late 2010s, becoming a phenomenon almost overnight. The country’s competitive and high-pressure society values self-awareness and personal development, creating a fertile ground for the rise of the MBTI test.

Why the MZ Generation is Drawn to the MBTI Test

For the MZ generation, the MBTI test isn’t just a psychological tool—it’s a social bonding activity. By understanding each other’s personality types, they find a sense of identity and community. Think of it as a puzzle, with each person representing a unique piece. When they share their results, it’s like fitting these pieces together to create a colorful, multifaceted picture of their social group.

The Role of Social Media and Online Communities

The MBTI craze in South Korea has seen an exponential amplification through social media platforms, as it offers a new way for users to understand and present themselves online. Many Koreans, especially among younger generations, have taken to social media to share their MBTI types, sparking conversations and creating communities based on these shared identities. Platforms such as Instagram, Twitter, and Facebook are flooded with personality-based memes, infographics, and discussions related to the 16 different MBTI types. Online platforms also host a plethora of MBTI quizzes that promise to unveil your personality type. Simultaneously, influencers, celebrities, and even corporations leverage this trend, sharing their own types or using MBTI language in their content, further fueling the craze.

The MBTI Test in Korean Pop Culture

The widespread interest in MBTI in Korea has notably permeated the world of K-pop culture, becoming a topic of intense discussion and speculation among fans. In this highly global and influential scene, many K-pop idols and their agencies have started sharing their MBTI types with fans as a way to foster a deeper connection and understanding. The fans, in turn, use this information to gain insights into their idols’ personalities, behaviors, and potential interactions with group members. Fan communities often engage in spirited debates over the accuracy of these types and create content tailored to each idol’s supposed personality type. Furthermore, MBTI types are now frequently incorporated into variety shows, fan meetings, and interviews as a fun and engaging topic of conversation. However, while this application of MBTI types enhances fan engagement, it also sparks concerns over stereotyping and the over-simplification of the idols’ personalities.

How the MBTI Test Shapes Social Interactions

The MBTI has had a profound influence on social interactions in South Korea. A significant portion of the population now uses these personality types as a framework for understanding themselves and others. MBTI types are often revealed and discussed in personal introductions, social gatherings, and online communities, shaping the way Koreans connect and communicate with each other. These types are used as conversation starters, compatibility indicators, and even as a tool to predict or explain certain behaviors in relationships. Many people find that knowing the MBTI type of a friend, colleague, or potential partner provides insights into their preferences and habits, allowing for better communication and understanding. However, this practice also has potential drawbacks, as reliance on MBTI types can lead to stereotyping and limit the perception of an individual’s depth and complexity. It’s important to note that while MBTI provides a unique lens through which to view social interactions, it doesn’t encompass the full range of human behavior or personality.

Criticisms and Controversies of the MBTI Test

Despite its popularity, the MBTI Test invites a host of criticisms and concerns. The most prevalent criticism is the oversimplification of complex human behaviors and personalities into 16 neat categories. Critics argue that this can lead to stereotyping and limit the perception of an individual’s multidimensional character. There’s also a concern about the misuse of MBTI in professional settings, such as recruitment or team building, where decisions may unfairly favor certain personality types. Another criticism is that MBTI is not universally accepted in the field of psychology due to its lack of empirical evidence and potential for low test-retest reliability. A significant concern is also the invasion of privacy, with individuals feeling pressured to reveal their MBTI types in social and professional circles. Furthermore, some worry that this focus on defined personality types can deter personal growth by promoting a fixed mindset about one’s traits and capabilities. Despite its widespread popularity, these criticisms and concerns underscore the need for a more nuanced understanding and application of the MBTI in Korean society.

The Future of the MBTI Test in Korea

The MBTI test’s future in Korea looks promising, with its cultural impact likely to continue influencing various aspects of Korean life. However, the rising awareness about its limitations may also spur a more critical approach to its usage.


Korea’s fascination with the MBTI test reflects the MZ generation’s quest for self-understanding and social connection. Although not without its criticisms, the test has profoundly impacted Korean society, transforming how people understand themselves and others.


  • What is the MBTI test?
    The MBTI test is a psychological tool that identifies 16 personality types based on an individual’s preferences in decision-making and perception of the world.
  • Who are the MZ generation?
    The MZ generation refers to millennials and Generation Z, essentially those born in the mid-1990s to early 2010s.
  • Why is the MBTI test popular among the MZ generation in Korea?  The MBTI test offers the MZ generation a sense of identity and community. It acts as a social bonding activity and helps them understand each other better.
  • How has social media influenced the MBTI trend in Korea?
    Social media platforms have popularized the MBTI test by sharing personality-based content, creating dedicated communities, and allowing K-pop idols to share their results with fans
  • What criticisms does the MBTI test face?The MBTI test is criticized for its lack of scientific validity, potential for stereotyping, and oversimplification of personality traits.



MBTI TEST for K-Culture Lovers!

1. When watching a K-Drama, you

A) Stick with your all-time favorites.

B) Enjoy a mixture of old classics and new releases. 

C) Binge-watch the latest dramas. 

D) Enjoy dramas from specific genres.


2. Your preferred K-Pop groups are: 

A) Pioneer groups who helped establish K-Pop. 

B) A mix of veteran and rising groups. 

C) Fresh groups with new sounds. 

D) Groups within a specific genre or style.


3. Regarding Korean cuisine, you: 

A) Always stick to Bibimbap or Kimchi. 

B) Love trying different kinds of Kimchi and Bulgogi. 

C) Have a thing for fusion and modern Korean dishes. 

D) Enjoy dishes from a specific region in Korea.


4. In terms of learning Korean language: 

A) You’re focusing on mastering Hangul and basic vocabulary. 

B) You’re learning daily conversation phrases along with basic language. 

C) You’re trying to grasp the latest slang expressions. 

D) You’re focusing on a particular subject or field.


5. Your view on Korean traditional culture is: 

A) Essential for understanding K-culture. 

B) Important, but contemporary culture is also interesting. 

C) A nice backdrop to the evolving modern culture. 

D) Interesting only in certain aspects, like arts or martial arts.


6. Your approach to K-fashion is: 

A) Hanbok and traditional styles. 

B) A blend of classic and contemporary styles. 

C) Trendy and cutting-edge looks. 

D) Specific styles inspired by K-Drama or K-Pop stars.


7. Your preferred type of K-Drama is: 

A) Historical dramas.

B) A mix of romance, action, and comedy. 

C) Dramas with modern and complex narratives. 

D) Dramas focusing on specific themes like medical, law, etc.


8. When planning a trip to Korea, you would: 

A) Visit the UNESCO World Heritage Sites. 

B) Go for a mix of popular and offbeat places. 

C) Explore underground clubs, cafes, and hangouts. 

D) Stick to places that cater to your specific interest, e.g., K-Pop, Food, etc.


9. When a new K-Drama releases: 

A) You prefer to stick to your favorite actors or writers. 

B) You choose based on the storyline. 

C) You watch it if it’s creating buzz. 

D) You go for it only if it’s within your favorite genre.


10. Your ideal Korean experience would involve: 

A) A traditional Korean tea ceremony. 

B) A day full of K-Pop, K-Drama, and Kimchi. 

C) Attending a live K-Pop concert. 

D) A specialized experience, like a cooking class or a K-Pop dance workshop.


Here are the fun personality types corresponding to the answers in the K-culture MBTI test: 

Mostly As – Traditionalist (TRA): You have a deep respect and fondness for traditional aspects of Korean culture. From historical K-dramas to time-honored cuisine, your interests lie in the roots of K-culture.

Mostly Bs – Balancer (BAL): You appreciate both the old and the new aspects of K-culture. You enjoy the classics while also keeping an open mind to new trends. Whether it’s music, drama, or food, you appreciate the spectrum of Korean culture.

Mostly Cs – Trendsetter (TRE): You’re always on the cutting edge of K-culture, exploring the latest trends from K-pop to modern Korean cuisine. You’re likely to be found binge-watching the newest drama or trying out the latest street food.

Mostly Ds – Specialist (SPE): You have a focused interest in specific areas of K-culture. Whether it’s a particular genre of drama, a specific K-pop group, or regional cuisine, you value depth in your exploration of Korean culture.

Remember, this is just a fun, light-hearted test and doesn’t have the scientific backing of official MBTI tests. 

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