Jaewon Lee is an innovative fashion designer who reinterprets Korean traditional craft, particularly the ’Joomchi‘ technique, in a contemporary context. 

Through the lens of ’Abjection‘ theory, she explores Korean cultural identity and sheds new light on the marginalized aesthetics of Asia.
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Most notably, she has developed unique textiles using traditional Joomchi Hanji (Korean paper). 

Her work demonstrates a harmonious blend of tradition and modernity through contemporary elements such as neon green and pure white stripes, belts crafted from a mix of thread and wool yarn, and experimental silhouettes that contrast the textures of cotton and Joomchi Hanji.